Dementia Care
Coaching and Training
At Sparrow, we believe you can live well and have a full and meaningful life with dementia.
We help you find that path with loved ones, residents, or clients through dementia care consulting, coaching, and training.
“Dementia invites us into a season of presence—where love, connection, and meaning continue to flourish.” SSM
Our Perspective
Dementia doesn’t erase who we are.
It is not the end of our story.
It does not define us, nor diminish our worth, purpose, or humanity.
Personhood remains—rich with identity, history, and meaning.
Cognitive change, like many other diagnoses, invites us into the gift of presence, connection, and meaningful moments.
It highlights the importance of slowing down, listening with our hearts, and practicing unconditional grace and love – for ourselves and one another.
In this chapter of life, joy reveals itself in often overlooked ways:
The warmth of the sun on our face, the sound of children laughing, the softness of a kitten, a shared smile, or a gentle touch.
People living with brain change can continue to contribute, connect, and experience a life of meaning and purpose.
When we honor what remains—rather than focusing on what has changed—we open the door to living well, together, through every stage of dementia.
“While memory of the mind may change, memory of the heart remains—our capacity to feel love, joy, purpose, and belonging.“ SSM
Featured Events
Specialized support...
We offer tailored guidance for families (near or far) and personal care partners walking through dementia. Our expertise helps you make informed decisions, gain practical skills and insight, and live life to the fullest.
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Family Members Near and Far - 5 Week Insight & Support Series (Teepa Snow)
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Private Coaching Group - weekly group focused on your specific questions, challenges and causes for celebration (limited enrollment)
Executives, directors, and healthcare professionals - this is for you! Boost your expertise and credibility by pursuing your Certified Dementia Practitioner® designation, and become a beacon of care for those living with dementia.
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Alzheimer's Disease & Dementia Care® Seminars - required training for your Certified Dementia Practitioner® (CDP) designation through the National Council of Certified Dementia Practitioners®
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Strategic consulting for dementia-related "sticky situations" or challenges
Care Communities - Care Partners
(LTC, AL, MC, Adult Family Home, Dementia Village)
Expert dementia and memory care requires a different mindset and skillset. Receive engaging and experienced training and resources to shift perception, improve care and staff confidence, and create an atmosphere where those living with dementia find meaning and joy in their everyday lives.
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Teepa Snow's Positive Approach to Care certified training. Stand out with a staff of officially certificated Teepa Snow Champion Care Partners.
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Focused training and coaching designed around your community and staff.
Speaking Engagements
Elevate engagement and connection at your next conference or corporate event. Dr. Martinez is a highly sought after speaker whose personal stories and practical insights provide inspiration, experience, humor, and applicable take aways.
- Contact us for a list of the most requested topics
"Continue to do what you've always loved to do.
Continue living."
- Advice from a person living with dementia
Conferences & Speaking
Dr. Martinez is a highly sought after speaker at conferences and corporate events. Her presentations are interwoven with personal experiences, practical tips, and humor. Contact us for a list of the most frequently requested topics.
Interactive sessions make learning fun for everyone! - CSA National Conference 2026 (Certified Senior Advisors)
Certified Trainings
CERTIFIED TRAINING
Positive Approach to Care®
(Teepa Snow)
Elevate the level of care you provide by certifying yourself and your team as PAC Champion Care Partners.
The absolute BEST training to experience hands-on change in practice.
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In person
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Limited size
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Engaging and joyful
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Practical and proven
CERTIFIED TRAINING
Alzheimer's Disease & Dementia Care Seminar® (NCCDP)
Go deep and wide into the world of dementia care & support during this 8 hour seminar.
Fulfills the requirement for application as a Certified Dementia Practitioner® with NCCDP.
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On-site or online
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Corporate discounts
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Pre-conference training
Our Story
Our stories can shape who we become... and sometimes, the work we’re called to do.
If dementia is part of your story, you are not alone.
Sparrow Dementia Care Consulting grew out of my family’s journey with Lewy Body Dementia—first with my mother, and later with my father.
Like so many families, we were unprepared. We were learning in real time, often overwhelmed, trying to support the people we loved, manage our own families and jobs, while steadily encountering changing symptoms and needs.
Those years changed me. They taught me that dementia care requires different skills, a shift in perspective, and a deeper understanding of what remains possible.
They also showed me how powerful the right guidance can be—for families, care partners, and those living with brain change.
Sparrow exists to equip and encourage—offering practical training, compassionate support, and a life-affirming approach to dementia care.
I’m glad you’re here.
— Sara Martinez
Empowering care. Enriching lives.
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